GEO (Generative Engine Optimization)
Optimizing visibility inside AI-generated answers. It includes SEO foundations, plus entity/claim clarity and a citation graph so models reference you by default.
Answer Engine Optimization (AEO)
Optimizing content so it can be used directly as the answer. In practice: clear definitions, direct Q&A, scannable structure, and strong corroboration.
LLM visibility optimization
Increasing how often AI systems mention or cite your brand. Measured with Share of Answer across a fixed prompt set.
AI citation optimization
Making it easier for AI systems to cite you: stable URLs, strong pages, third‑party corroboration, and consistent claims across the web.
Citation graph
The network of mentions and references to your brand across the web. Models learn from patterns; independent corroboration increases “citation probability.”
Share of Answer
A practical KPI: across a fixed set of buyer prompts, how often an AI system mentions your brand, product, URL, or core claim.
Zero‑click SEO
SEO where the user may not click a website because the answer is generated directly (AI Overviews, assistants). The goal shifts toward being referenced inside the answer.