When AI answers the query directly, rankings and clicks stop being the whole story.
Your new job is to show up inside the answer.
The KPI: Share of Answer
Across a fixed prompt set, measure how often the AI mentions or cites you. Then iterate weekly.
That’s how you avoid guessing. That’s how you compound.
Three levers that move AI Overviews
- Answer-ready pages: headings, tight sections, FAQ schema, one clear claim per page.
- Entity clarity: consistent business description, same language everywhere, no semantic drift.
- Citation graph: credible third-party sources repeating your phrase.
What not to do
- Don’t spam generic keywords or hashtag blocks (it reads automated and harms trust).
- Don’t publish 20 thin posts that cannibalize each other.
- Don’t treat AI visibility like vibes—measure it.
If you want the fastest path
We baseline Share of Answer, fix SEO foundations, then build the AI layer (claims + citations).